Quintain rebrands BTR arm and hires COO

George Sell George Sell Uploaded 05 October 2020

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UK: Quintain has rebranded its Tipi BTR arm as Quintain Living and hired Danielle Bayless as COO to head the division.

Bayless joins from US multifamily specialist Essex Property Trust, where she was VP of operations, responsible for the management of more than 23,000 apartments on the west coast of the United States.

James Saunders, Quintain CEO said: “We launched our award-winning asset and property management business four years ago as one of the pioneers of multifamily / Build to Rent in the UK and since then we have focussed on building our team and our platform for growth at Wembley Park and beyond. Whether you work on the development or operations side of Quintain, we have always behaved as one business and the brand is being updated to reflect this. We are also introducing a range of new benefits for our residents to accompany the brand change, reflecting our ongoing dialogue with residents, including adaptable social spaces, an enhanced gym offer, on-line self-service customer leasing and a new residents’ app."

“We believe we are positioned for significant further growth, at Wembley Park, Ireland and beyond, as we increase both the number of homes under management and the range of product offerings to provide for different sectors of the market. The appointment of Danielle Bayless is a major boost to our business, bringing a seasoned multifamily operator to further develop our platform and scale economies," he added.

Bayless said: “I am thrilled to be part of something as ground-breaking as Wembley Park. This is a fantastic opportunity to use the skills I’ve developed over more than 30 years in the multifamily sector in the US and apply them strategically in the rapidly growing UK Build to Rent market. The quality of the development at Wembley Park stands out as the premium product in the UK, and even exceeds most multifamily developments in the US. I look forward to overseeing significant further growth and diversification whilst making best use of technology to further improve services to residents.”

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