Sadler takes hospitality role at Fine Bedding Company

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UK: The Fine Bedding Company Hospitality Division has appointed Jeanette Sadler as hospitality business manager.

She will spearhead the business’s growth within the hospitality sector and develop new relationships with hotel groups across the UK.

Sadler has more than 20 years’ experience within the linens and laundry solutions sector. She joins from European textile solutions business Berendsen where she was national sales manager, and previously worked at Johnsons Stalbridge Linen Services.

One of her first projects will be to develop a strategy to increase sales within the hotel group market and in addition the 4/5* independent hotel market.

Sadler said: “The Fine Bedding Company Hospitality Division has an outstanding reputation for the highest quality filled bedding solutions and the ability to offer a bespoke product meeting the expectations of our customers. This is a fantastic opportunity for me to use my experience of working with large hotel groups to drive further awareness of the breadth of products available to meet the needs of this very challenging market. A key point of difference for me is how The Fine Bedding Company is leading the industry when it comes to environmentally friendly practices, producing all of its fibre duvets and pillows in a state of the art Eco Factory and adhering to the highest possible standards when it comes to natural filled feather and down products.

“In addition to green production credentials, The Fine Bedding Company also offers hoteliers some of the most easy to wash products on the market, which in turn helps businesses reduce their laundering costs. “The Fine Bedding Company Hospitality Division has a tremendous opportunity to grow further. Our sustainable products and in-house washable ranges have real synergies with the business goals, CSR responsibilities and appropriately high quality expectations of our clients and the sector overall. I have absolute respect for the sustainable ethos, values and success of the whole business operation and I am excited to be on board and part of the great team that will take the Hospitality Division to the next level,” she added.

Managing director Claire Watkin said: “Jeanette’s track record, hotel experience, and contacts in the profession are second to none and we are delighted to have her on board. Attracting someone of Jeanette’s calibre into the business is a great endorsement of our strategy and ambition for our brand and products in the hospitality sector. She brings with her strong knowledge and experience which will be vital as we continue our ambitious plans to expand our hospitality clients.”

Sadler will be based at The Fine Bedding Company’s head office at Trafford Park in Manchester.
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