Wyndham rolls out dual branded concept

George Sell George Sell Uploaded 15 June 2021

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US: Wyndham says its new La Quinta and Hawthorn Suites extended-stay/dual-brand concept has seen "great growth momentum".

The company says it has more than 30 of these dual-branded hotels in its development pipeline in markets such as Yuma, Arizona; Wichita, Kansas; and Charlotte, North Carolina.

Wyndham said "This strategic hotel pairing allows owners to target both business transient and extended-stay guests, with streamlined development and operational costs. The concept includes shared lobby, spacious modern great room, fitness centre, bar, amenities, and back of the house spaces all while appealing to the multiple types of travellers that have an affinity for these brands."

"These design-forward and efficient prototype models are key for Wyndham's new construction strategy, and we're seeing continued demand from developers who are looking for significant brand recognition and strong performance," added Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts. "Owners have a great opportunity to diversify their customers within the Wyndham portfolio, with different brands that reach distinct audiences, capitalising on both the leisure and business markets."

 

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