UK boutique hotel group to expand apartment offer

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UK: Design-led hotel collection Oddfellows Hotels has announced further investment into its apartment offering.

The company’s Chester hotel will be adding a further apartment to its four-strong apartment portfolio to meet increasing demand for the accommodations which are set in a cobbled enclave by the River Dee, a short walk from the Georgian townhouse hotel.

And Oddfellows On The Park will be introducing its first two-bedroom apartment to the conversion of Bruntwood Hall, on the outskirts of Manchester. The apartment will offer a large accommodation space for the increasing number of guests who are spending more than one night at the hotel, as well as ideal mini-break lodgings for families who are exploring Manchester and wanting to use the popular park-side hotel as a base.

Carlo Iulianella, hotel manager, Oddfellows On The Park said: “We are excited about the prospect of opening our first apartment and joining our Chester hotel with its excellent apartment offering. Our beautiful setting in the heart of Bruntwood Park will offer the perfect opportunity for guests to unwind in a home-from-home environment. As well as leisure business, we’re delighted that we will be able to offer a unique space for wedding families and longer corporate stays.”

He added: “We are meeting with designers soon to start the process, but we plan to be able to offer a luxurious two-bedroomed apartment. The interiors, like the hotel will reflect the playful spirit of Oddfellows and highlight the history of the beautiful hall we inhabit.”

Paul Brown, regional director at Bespoke Hotels, which manages Oddfellows Hotels for its owners, said: “Apartments at Oddfellows have enjoyed a consistently high demand ever since the first apartment came on board in Chester almost five years ago. The apartments offer the best of both worlds for our guests. They can enjoy privacy, home comforts and an authentic sense of place – all of the factors that has stimulated the Airbnb effect over the last few years, with the added benefits of luxury and convenience with restaurants, bars and housekeeping on tap.”

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