Staycity launches Wilde design-led aparthotel brand

George Sell George Sell Uploaded 10 July 2017


Ireland: Dublin-based operator Staycity has announced details of its new premium brand, Wilde Aparthotels by Staycity.

With its name inspired by Irish 19th century playwright Oscar Wilde, the concept will be rolled out across gateway city centre locations throughout Europe. The first will open this Autumn on London's Strand, followed by properties in Edinburgh, Manchester and Berlin.

"Wilde by Staycity has a clear personality and its distinctive style, comfort and clever design will appeal to today's city traveller whilst retaining our trademark home-away-from-home hospitality," said Tom Walsh, Staycity Aparthotels' CEO and co-founder.

The 106-room building on The Strand, managed by LaSalle Investment Management on behalf of one of its clients, was developed for Staycity by Galliard. Staycity Aparthotels has a 35-year lease on the property, which will offer studios and deluxe studios over eight floors including three penthouse studios.

Wilde Aparthotels by Staycity will offer guests the latest intelligent in-room technology including a 43" flat screen smart TV and touch control panels for lighting, air conditioning, towel rails and blinds. Features include extra-large beds, rainfall showers and high quality bed linen complemented by a collection of Irish-inspired crafted accessories and soft furnishings.

The studio and deluxe studios have fully equipped kitchenettes with a Nespresso machine and Nutri-Bullet. All rooms are fitted with a Handy guest smartphone device offering free local and international phone calls to selected destinations.

Rooms also feature solid oak flooring, handmade joinery and bespoke artwork.

"The brand combines design cues from its locality coupled with an Irish stamp that alludes to its heritage. We intend Wilde to have a true sense of place, with designs continuing to evolve at each property," added Walsh.

The Wilde concept was created by Staycity's in-house design team with architects Heneghan Peng, the London branch of design firm Perkins + Will, and Dublin-based branding agency Zinc Design.

Tom Walsh will be speaking on a panel of CEOs at this week's Serviced Apartment Summit Europe in London.


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