US: stayAPT Suites, a new extended stay hotel brand, is launching its product offer with 12 new-build hotels across the US in 2020 and another 30 planned for 2021.
The company says it offers “a concept within long-term lodging that provides guests with an experience not yet seen in its category. The room layout for each 500+ square-foot suite was intentionally designed to feel like a home, with a dedicated living room, full kitchen, and separate bedroom”.
The first stayAPT Suites will open in May in Fort Belvoir, Virginia, a suburb of Washington, D.C. Additional openings in 2020 include locations in:
· Charlotte (Northlake), North Carolina
· Goldsboro, North Carolina
· Raleigh/Morrisville, North Carolina
· Greenville, South Carolina
· Greer, South Carolina
· Columbia/Irmo, South Carolina
· North Charleston, South Carolina
· Rock Hill, South Carolina
· Chattanooga, Tennessee
· Houston/Webster, Texas
· Montgomery, Alabama
The new chain is committed to building a portfolio of 100+ corporate-owned hotels, with a goal of 200+ franchise locations within the next five years. stayAPT Suites currently has two franchise locations in development, each set to open this year.
Extended stay veteran and stayAPT Suites president and CEO Gary A. DeLapp said: “We saw an opportunity to reinvent long-term lodging and to provide our guests with what they really want — and that is the space and in-room amenities to truly live comfortably while traveling away from home. Our hotels are designed to provide guests with separate living, kitchen, and sleeping areas, just as they would experience in their personal residence. Most long-term lodging accommodations consist of a single room with a bed steps away from a small kitchenette. We’ve created an environment that goes well beyond that, giving travellers a better way to stay and live while away from home.”
The interior of each suite includes 500+ square feet of living space; an open-concept living room that includes a sleeper sofa, a lounge chair, and a wall-mounted 55-inch television; a fully equipped kitchen featuring a full-size stove, oven, dishwasher, microwave, and refrigerator; a separate spacious bedroom with a second large television, a walk-in closet, a king bed or double queen beds, and a work area; a large centre island with seating between the kitchen and living area; and a central air system.
An outdoor courtyard area features natural greenery, soft seating, a built-in grill station, and a fire pit. Each hotel is also equipped with an on-site laundry room and a fitness facility that overlooks the courtyard.
stayAPT Suites will offer two- and three-storey construction models ranging from 59 to 89 units. It says the flexible prototype sizes and efficient land usage are ideal for sites ranging from 1.8 to 2.1 acres in size. The development has no restricted territories and is designed to fit well in large, medium, or tertiary markets.
“Our lean, efficient labour model, depending on room count, calls for an average of 2.5 to 5 employees and provides very appealing cash-on-cash yields,” said DeLapp.
“The reaction we’ve received from guests and potential investors has been overwhelmingly positive. Guests have been blown away with the amount of space found in each suite, the separate, distinct room design, and the overall functionality. It’s like nothing else they’ve experienced in the category. It’s a game-changer for long-term lodging,” said DeLapp.
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