Sino Group launches Hong Kong serviced apartment brand

George Sell George Sell Uploaded 08 February 2019


China: Developer Sino Group has launched Sino Suites, a portfolio of long-stay apartments in prime Hong Kong locations.

Sino Suites currently comprises seven coveted properties, namely The Camphora and The Humphreys in Tsim Sha Tsui; The Staunton and The Gage in Central; The Johnston and The Hillside in Wan Chai as well as The Ventris in Happy Valley.

The properties offer easy access to the city's ever-efficient transport network as well as shopping and dining hotspots.

Andrea Leung, general manager, leasing, marketing and promotions of Sino Group, said: "Apartments with thoughtful provisions has become increasingly popular in recent years among locals and expatriates alike, many of them are young executives who want smart, thoughtful designs in well-planned space. Tenants particularly appreciate space that blends heritage with modernity, and above all, where they can enjoy the comforts of modern home - space in which they can relax and unwind from the hustles and bustles, while thoughtful and smart provisions to keep everything organised. Location, including accessibility, the neighbourhood, as well as access to urban features, is also crucial when selecting a residence. With relatively flexible contract terms and fully-furnished provisions, Sino Suites properties appeal to discerning residents looking for quality of life." adds Ms Leung.

Irene Lee, senior manager, leasing department of Sino Group, said: "The Sino Suites brand caters to a great number of local and overseas tenants, and builds on the group's leasing experience. We are delighted to report a high level of occupancy. For instance, the average occupancy rate of The Staunton in Central was over 95 per cent in 2018, and most of the tenants work on Hong Kong Island. We strive to provide a range of distinctive choices in carefully selected locations through Sino Suites. Our two latest projects, namely The Hillside and The Gage, are attracting expatriates and locals, and all the 22 units at The Hillside have been confirmed in two months, while four out of five units at The Gage have been leased."

Sino Group comprises private holding companies owned by the Ng Family, and three publicly listed companies that include Tsim Sha Tsui Properties Limited, Sino Land Company Limited, and Sino Hotels (Holdings) Limited.

Sino Group's core business is developing residential, office, industrial and retail properties for sale and investment purposes. It also invests in hotel development, as well as hotel and club management. The company has around 10,000 employees, with a significant presence in Singapore. Its sister company, Far East Organization, is Singapore's largest private property developer. Yeo Hiap Seng, another sister company, specialises in the food and beverage business in Asia. Yeo Hiap Seng also has real estate development interests in Singapore and other markets.

To find out more about the Asian serviced apartment sector, don't miss the first ever dedicated event for the industry, Serviced Apartment Summit Asia, which takes place in Bangkok on February 21 and 22.


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