UK: SACO is bringing its portfolio of brands together under a new group identity.
The operator of the Locke aparthotel brand and a large portfolio of serviced apartments in Europe, will bring SACO, Locke, The Moorgate and The Wittenberg under the new brand.
Locke has properties in London, Edinburgh and Manchester, and will expand to nine properties across the UK and Europe by 2022.
SACO and its partner network offers 80,000 serviced apartment units.
CEO Stephen McCall, who was appointed by owners Brookfield Capital Asset Management, said: “As a group, we’ve always questioned traditional category conventions and actively sought out better ways to meet the needs of the modern traveller. These principles lie at the very heart of our business and the time is now right to bring our successful brands together under a bold new identity that reflects our vision to deliver soulful hospitality.”
“We’re on a journey of acceleration with the Locke brand and as well as the pipeline of nine new destinations, we’re constantly looking for new opportunities across pan-European gateway and hub cities. We aim to be the industry-leader in the lifestyle aparthotel category, and create unique, design-led properties that bring the modern traveller and dynamic local communities together in spaces where both residents and locals are free to be themselves. edyn reaffirms our continued commitment to question, evolve and grow as a business driven by our people and our culture,” he added.
