SACO launches Locke aparthotel brand

George Sell George Sell Uploaded 03 July 2016


UK: SACO The Serviced Apartment Company has launched its new aparthotel brand, Locke.

The company says it created the brand "for travellers who want to experience the unique and authentic wherever they are".

 Locke will combine "the best aspects of boutique hotels and serviced apartments to deliver an enhanced new concept that meets the needs of today's business traveller".

Each Locke property will take inspiration from its local and will feature "bigger live/work spaces, innovative communal areas and a hotel-style service".

The first Locke property will open on Leman Street in London's Aldgate in October 2016, with further properties due to be rolled out across the UK and Europe from 2017 onwards.

Leman Locke will feature 168 apartments, divided into 105 studios and 63 one-bedroom suites, as well as two meeting rooms, a gym, two bars, all day dining and large amounts of indoor/outdoor lounge area, with ultrafast wifi throughou.

Stephen Hanton, CEO of SACO, said: "The serviced apartment sector is the fastest growing part of the hospitality industry and we have developed Locke to offer today's travellers the best of a design-led hotel experience with at-home independent living. SACO's mission is to reshape hospitality, and we are continuing to develop innovative concepts, using extensive research, and feedback and involvement from thousands of our customers."

Eric Jafari, managing director for SACO Property Group, who has led the development of the Locke brand, said: "John Locke was an enlightened thinker, before his time, who challenged the status quo. With Locke, we seek to create aparthotel-anchored communities that do the same. Locke offers a unique take on aparthotel living. We understand that travellers no longer want just a comfortable night's stay. They want an experience and to feel a part of a community - which is why each of our properties are designed to immerse guests in the local area."

Eric Jafari will be speaking at the Serviced Apartment Summit Europe on July 13.

Click here to read an interview with SACO sales director Ben Harper about the Locke brand.


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