Roomzzz to expand into Scottish market

Sara Kirsch Sara Kirsch Uploaded 17 June 2021

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UK: Aparthotel brand Roomzzz has announced plans to open its first new location post-pandemic in Edinburgh.

Roomzzz Aparthotels, which opened 15 years ago in Leeds, currently operates ten locations across the UK. The Edinburgh location will be the company’s first in Scotland. 

This expansion comes as hospitality restrictions ease up across the board. Although this is only the first post-pandemic expansion, Roomzzz sees further expansion on the horizon. The company is in discussions about further expansion throughout the UK and Europe. 

Robert Alley, chief operating officer of Roomzzz, said: “Despite the recent challenges posed, we remain on track with our expansion plans with the pending introduction of the £20m aparthotel in Edinburgh and are confident that we can grow the brand internationally. We will continue to build on our superb reputation, putting guests at the heart of everything we do.”

Alley is also hopeful for the success of aparthotels as a whole in the post-pandemic world. 

Alley said: “Prior to the pandemic, it was predicted that the aparthotel market would grow three times faster than the rate of hotels and I expect this trend will continue unabated. During the challenges of the past 15 months, serviced apartments have fared considerably better than traditional hotels with higher occupancy levels as customers have discovered they offer greater flexibility, a range of excellent facilities and privacy. The Roomzzz Aparthotels brand has made great strides within the sector, providing a quality alternative to traditional full-service-hotels and bed and breakfasts.”

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