Room-B rebranded as SITU

George Sell George Sell Uploaded 31 May 2016


UK: Exeter-based serviced apartment provider Room-B has undergone a rebranding and is now known as SITU.

The rebrand includes a new company name, website and logo. South-west agency AB-UK was chosen to lead the rebranding activity alongside SITU's own marketing team. Web design specialists Sound in Theory have led the technical development of SITU's new website and backend systems, while Bolton-based consultants Rockview have supported their SEM and SEO requirements.

Established by Phil Stapleton and Jenna Hext in 2008, the company "operates in a global marketplace to meet the needs of corporate travellers from a wide range of industries, relocation professionals and private individuals".

Managing director Phil Stapleton said: "The rebrand marks a new chapter for the company, representing our ambitious plans for growth and significant ongoing investment in our bespoke technology which we look forward to showcasing over the coming months to our clients and industry partners."


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