Red Roof unveils new-build prototype for HomeTowne Studios

George Sell George Sell Uploaded 25 April 2019


US: Red Roof has unveiled the first prototype of the new build concept of its extended stay brand HomeTowne Studios.

Red Roof says the prototype design is "based on the number one request from consumers: more functional storage in room but not at the expense of good design".

The company says: "The new-build upgraded specifications for exterior, lobbies and rooms provide guests with everything they need for an elevated extended stay experience and provides franchisees with a cost- effective solution to drive performance. Developed as a home away from home; a comfortable, convenient and relaxing environment that marries form and functionality, the new prototype features expanded lobby space and a welcoming exterior".

Extended stay properties currently make up more than a quarter of all hotel development projects in the US pipeline according to Lodging Econometrics. This growth was one of the many reasons that Red Roof entered the market in 2018.

Phil Hugh, chief development officer at Red Roof said: "As we developed the evolution of HomeTowne Studios by Red Roof, meeting the needs of consumers with value engineering drove the concept of this prototype," says "Aesthetically pleasing properties underpinned by cost-effective construction and material that will be economically sourced allows us to deliver modern, functional hotels that will serve guests above and beyond all they expect from an extended stay property."


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