Radisson signs Pakistan's first internationally branded serviced apartments

George Sell George Sell Uploaded 27 August 2020


Pakistan: Radisson Hotel Group has signed a contract for the Radisson Blu Serviced Apartments, Islamabad.

The property will be the first internationally branded serviced apartments in the country and the group’s second hotel in Pakistan. Radisson aims to have 10 hotels and 2,000 rooms in operation and under development across the country by 2025. Scheduled to open by Q2 2023, this addition brings the group’s South Asia portfolio to more than 160 hotels in operation and under development.

Islamabad, the capital of Pakistan, is located on Potohar Plateau in the north-west of the country. It is rich in historical sights, expansive green spaces, museum and monuments such as the Faisal Mosque.

Radisson Blu Serviced Apartments, Islamabad will feature 224 upscale apartments, varying between 51 and 84 square metres. The new-build hotel will form part of a mixed-use development, which includes offices and a retail mall. Dining options will include an all-day dining restaurant, while the property’s leisure facilities will feature a spa and fitness centre, sports courts and swimming pool.

Elie Milky, vice president development Middle East, Greece, Cyprus and Pakistan at Radisson Hotel Group, said: “We are delighted to expand our footprint within Pakistan with the introduction of our flagship upper upscale brand, Radisson Blu, in the nation’s capital. We are continuing to proactively grow our serviced apartments portfolio globally. Serviced apartments are becoming increasingly popular amongst corporate and leisure guests and we are supporting our owners and investors to maximise their real estate values with high occupancies and attractive profit margins. This deal is the beginning of a strategic partnership with Falaknaz Group and we thank them for their trust.”

Shakeel Ilyas, of developer Falaknaz Group, said, “We are proud to be partnering with Radisson Hotel Group, one of the leading players in the hospitality industry. We were seeking a brand that recognises and responds to the needs of the business and leisure clients coming to Islamabad, while growing their portfolio in the flourishing country of Pakistan further.”


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