Prem Group to open two serviced apartment schemes in the Netherlands

George Sell George Sell Uploaded 18 August 2016


Ireland: Dublin-based serviced apartment provider Prem Group has announced details of projects in Amsterdam and Rotterdam.

The company has signed an agreement with Sax Vastgoed V.O.F. to open a property in Amsterdam under its Premier Suites Plus brand. The development will feature 115 apartments with a rooftop restaurant. It will be located in a new building called the Hourglass, a mixed-use development in Zuidas, the city's business district.

The development is scheduled to open in December 2019. Prem Group was chosen as the serviced apartment operator following a tender process. It was advised by CBRE Hotels on the transaction.
In Rotterdam, an aparthotel under the Premier Suites brand will open in April 2017. The new openings are part of Prem Group's plans to expand its portfolio substantially by 2020.
Prem Group chief executive Jim Murphy said: "We plan to have 50 hotel and serviced apartment properties within the Prem Group portfolio by the end of 2017 across all our key markets. This will include 18 serviced apartment properties under our Premier Suites brand."
"The extended stay sector is growing rapidly," he added. "It's already an established concept in the US and Asia and now it is expanding across Europe. Increasing numbers of travellers are opting for a more flexible and spacious alternative to traditional hotel accommodation, knowing that they can do so without compromising on the comfort and facilities they associate with 4-star hotels."


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