PREM Group to open in Amsterdam

George Sell George Sell Uploaded 13 January 2020

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Netherlands: Dublin-based operator PREM Group is to open its 16th PREMIER SUITES property, in Zuidas, Amsterdam in June 2020.

PREMIER SUITES PLUS Amsterdam will be located within the HourGlass Building on Buitenveldertselaan, Zuidas in the city’s financial district. The property is currently under construction and the company says it is expected to become “one of the most iconic buildings in Amsterdam due to its impressive shape, materials used and imaginative architecture”.

PREMIER SUITES PLUS Amsterdam will include 88 one-bedroom units, 26 two-bedroom apartments and one three-bedroom apartment. The units have been designed with the medium to long stay business traveller in mind and will be furnished with a fully equipped kitchen with combi-oven, microwave, hob, fridge, freezer, washing/dryer machine and coffee machine.

A reception team will be available 24/7 “ensuring a premium level of service and security is offered to guests”.

Jim Murphy, CEO of PREM Group, said: “PREMIER SUITES are ideal for corporate relocations, giving longer staying guests the freedom and space of their own living quarters. They are also suitable for families and groups of friends taking a city break. The extended stay sector is growing rapidly globally, with increasing numbers of travellers seeking a more flexible and spacious alternative to traditional hotel accommodation, without having to compromise on the comfort and facilities they associate with hotels. We have extensive experience in the aparthotel space, this is in fact our second serviced aparthotel property to open in Holland under the PREMIER SUITES PLUS brand having opened in Rotterdam in 2017. PREMIER SUITES PLUS Amsterdam will be our 16th product within this offering and will in fact be our flagship property due to its luxurious finish, fit out and prime location.”

The developer behind the HourGlass Building is the Maarsen Group, which commissioned architecture firm Dam & Partners for the design and Hurks for the construction. The building will include 21,000 square metres of office space, of which 15,500 square metres will be occupied by the law firm Loyens & Loeff. There will also be 700 square metres of retail and catering space, bicycle storage and 148 car parking spaces.

The design of the building has been inspired by the work of Romanian sculptor, Constantin Brâncuși and is shaped – as the name suggests – like an hourglass.

The building is currently under development with some 400 construction workers on site in the current phase. The developers hope to fit the building out towards the end of March while PREMIER SUITES PLUS is planned to open in June 2020.

PREM Group currently operates 11 properties in Belgium and two in the Netherlands. It also operates 25 properties across UK & Ireland. This brings its total portfolio to 38 properties, with 2,990 beds and 1,300 employees under direct report.

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