Prem Group launches two new serviced apartment brands

George Sell George Sell Uploaded 16 February 2016


Ireland: Dublin-based serviced apartment provider Prem Group has launched two sub-brands, Premier Suites and Premier Suites Plus.

The company is also expanding its collection to Scotland for the first time with the opening of Premier Suites Plus Glasgow, which brings its total number of suites to 600 across 13 locations. Further developments are planned for the UK, as well as Amsterdam, Brussels, Copenhagen and Rotterdam over the next 18 months.
With locations in seven cities across the UK as well as Brussels and Dublin, Premier Suites "offer extended stay guests a spacious alternative to a traditional hotel room". Premier Suites Plus will feature additional services and facilities including a concierge service and complimentary high speed Wi-Fi. There are four Premier Suites Plus properties currently - at Bristol Cabot Circus and Glasgow as well as two locations in Dublin.
Jim Murphy, CEO of Prem Group said: "The growing popularity of the serviced apartment and apart-hotel sector in the UK shows that business travellers are opting in increasing numbers for a more flexible alternative to traditional hotel accommodation.  Premier Suites and Premier Suites Plus offer a 'home away from home' experience to extended stay and independent-minded business and leisure guests with a choice of accommodation offerings and facilities in popular locations. We are aiming to have 20 properties under the Premier Suites brand by the end of 2017 and are looking at a pipeline of locations in major cities across Europe, including Belgium and the Netherlands."


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