Oakwood outlines expansion plans

George Sell George Sell Uploaded 22 July 2016


US: Oakwood Worldwide has outlined its growth plans, which include rolling out the new Oakwood Studios brand.

The most significant growth will take place within the Asia Pacific region, in which Oakwood Asia Pacific will grow its portfolio by more than 40 per cent through 2017. The growth includes the recently opened Oakwood Hotel & Apartments Brisbane, the company's first branded property in Australia, and expansion of branded properties into Singapore, Malaysia and Vietnam; while simultaneously solidifying its presence in existing key markets, such as China and Japan.

"The growing demand we are seeing for our service solutions and branded properties can be attributed to several key factors, including an increased awareness of corporate and serviced apartments and their benefits over traditional hotel offerings for longer stays, as well as an increasingly mobile workforce," said Christine Moore, vice president, global marketing, communications and revenue management, Oakwood Worldwide. "Corporate and serviced apartments offer the room to spread out and engage in the culture of a location, while also enabling travellers to feel more at home with fully equipped kitchens, spacious living areas and separate bedrooms, with multiple tiers of luxurious appointments, depending on the travellers lifestyle and budget."

In November 2016, Oakwood Asia Pacific will be launching Oakwood Studios. This is the fourth product category to launch under the Oakwood brand name in Asia joining Oakwood Premier, Oakwood Residence and Oakwood Apartments. The opening of Oakwood Studios Singapore will mark a milestone for Oakwood Asia Pacific because the property will be both the launch of Oakwood Studios, as well as the first Oakwood-branded property in Singapore.
"Oakwood Studios will be located in dynamic cities with vibrant scenes, offering guests an authentic urban experience complemented by unpretentious, tech-enabled spaces, allowing one to seamlessly alternate between work and leisure," said Paul Stocker, vice president sales, marketing and revenue management, Oakwood Asia Pacific. "Whether you're on a long-term relocation, short-term project or a business trip, Oakwood Studios is perfect for the urban global traveller that values a vibrant environment to kick back, relax and take in the city for work and leisure."

In addition to Oakwood Studios, an extension of the Oakwood Residence product tier - Oakwood Hotel & Residence, will open later this year in Kuala Lumpur, Malaysia and Suzhou, China. This extension of the brand will allow guests to choose between hotel rooms and serviced apartments.

In the EMEA region, Oakwood Worldwide has added three new locations to its London portfolio: Oakwood Lincoln Plaza, Oakwood Kensington and Oakwood Fitzrovia. 

And as part of its joint venture with Singapore real estate development, investment and capital management company, Mapletree Investments Pte Ltd, Oakwood Worldwide has recently increased its branded presence in the US with three new branded properties in the Silicon Valley region, as well as new properties in Dallas; Seattle; Portland, Ore.; Raleigh, N.C.; and Los Angeles. Additional branded properties in the United States are in the pipeline and will be announced at a later date.



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