My Place launches Help Our Heroes initiative

George Sell George Sell Uploaded 14 April 2020

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US: My Place Hotels of America has launched its Help Our Heroes initiative, a campaign dedicated to providing financial support for first responders across America.

In continuance of the brand’s efforts to support first responders, medical personnel, and essential workers, between now and May 31st, guests can use the promo code Help Our Heroes to book stays between April 13th and December 1st, 2020. For each qualifying reservation made during this time, My Place Hotels of America will donate five per cent of the cost of the room, exclusive of taxes, to First Responders Children’s Foundation. Booking must be made directly at the hotel or via the My Place Hotels of America website.

This development follows a brand-wide move, initiated two weeks ago, to provide "safe, clean, comfortable, and affordable accommodations for the hardworking individuals working on the frontlines of the global health crisis".

The company is helping medical personnel such as Misty Pehl, a Registered Nurse who commutes 80 miles to work several days of the week at an Intensive Care Unit in Amarillo, Texas. Pehl said that her accommodations at the local My Place Hotel have eased the hardships COVID-19 uniquely imposes on frontline workers.

“Having a place like My Place to come home to is so important,” Pehl said. “Before I heard about My Place on the news, I was staying at another hotel that made me wonder if safety was a priority. But from the moment I booked my stay, My Place has made me feel safe and welcome. It’s clean, the people are friendly, and it is so nice to have everything I need in my own room.”

My Place Hotels president and CEO Ryan Rivett said: “It’s a great feeling to know that our franchisees and hotel operators recognize the great importance of providing hospitality during uncertain times,” said Rivett. “You can’t put a price on knowing your loved ones are safe and secure after working a long day on the front lines of this pandemic, especially when you can’t necessarily be safe and secure together. Being able to provide that safety and security while giving back is a feeling like no other. I couldn’t be prouder of the My Place Family as we rally to help our frontlines in communities across America.”

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