Louvre Hotels launches aparthotel brand

George Sell George Sell Uploaded 29 March 2021


France: Louvre Hotels Group has announced the launch of its Tulip Residences aparthotel brand.

The brand's first two properties will open their doors this year at Joinville-le-Pont in France and Warsaw in Poland.

Tulip Residences is described as "a hybrid experience built on the themes of coliving, coworking and well-being".

Each property will include studio or two-room apartments; coworking areas; a café which will be open seven days a week from 6.30 am to 11 pm; and a wellbeing area including a 40 to 60 square metre yoga room, a fitness room and a Vital Dome infratherapy device.

The hotels target "a business clientele on extended stays, as well as leisure travellers such as families, groups of friends or seniors". Louvre plans to open 30 Tulip Residences over the next five years across Europe, mainly in city centres and near major transport hubs. Louvre will also adapt the concept in China, with the ambition of signing 25 properties by 2022 in the largest Chinese cities.

In March 2021, the company will open its first subsidiary hotel, with nearly 100 rooms, in Joinville-le-Pont; described as a sort of “laboratory” where it will test its latest innovations. It will then open its first franchised residential hotel in central Warsaw in in May 2021.

Cyril Vaussard, general manager Tulip Residences, said: “Tulip Residences meets the needs of travellers who book extended hotel stays and want the comfort of a hotel as well as stimulating, functional common areas, for both business and personal use.”



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