Kerten Hospitality to open Jordan aparthotel

George Sell George Sell Uploaded 26 February 2020

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Jordan: Dubai-based mixed-use operator Kerten Hospitality has signed a management agreement with Ayla Oasis Development Company to open the Cloud7 Residence Ayla Aqaba in June 2020.

Cloud7 Residence is described as "a contemporary mid-market aparthotel concept and a unique destination for the next generation of traveller, with iconic buildings and boutique surroundings coupled with social spaces and state-of-the-art technology providing a modern, efficient and well-designed environment for guests".

Kerten says a key differentiator of the brand is its commitment to developing unique programs which encourage guests to venture off the beaten track to discover hidden attractions and experiences within the local neighbourhoods they are located in, enabling them to connect with locals in both a unique and memorable way.

Ayla Oasis is a waterfront mixed-use development on Jordan’s Red Sea coast at Aqaba. It will feature residential, touristic, commercial, and entertainment offerings.

The 75-key Cloud7 Residence Ayla Aqaba will feature one-, two-, three- and four-bedroom serviced apartments designed by Al Najwa, a boutique design studio based in Jordan.

Marloes Knippenberg, CEO of Kerten Hospitality, said: “We’re very excited to sign our first project in Jordan, and what we expect to be the first of many. As a destination, Ayla Oasis in Aqaba has a lot to offer the growing number of people who prefer to rent or own a holiday home in a ‘bleisure’ destination – where business and leisure meet. Ayla Oasis Development Company’s approach to creating an environment where people can live, work and play in one interconnected space is perfectly aligned with our approach, making it the ideal opportunity to introduce Cloud7 serviced residences, which provide long and short-term rentals, as well as the opportunity to own a ‘home away from home’ in a fully-serviced destination.”

Eng. Sahl Dudin, managing director of Ayla Oasis Development Company, said: “Ayla became a beacon of modernisation and excellence, and a cornerstone of integrated development built on harmony between state-of-the-art technologies, contemporary designs, authenticity and legacy, with a commitment to national priorities and a high sense of responsibility towards the community. To ensure a truly rewarding stay for our residents and visitors and to surpass their expectations, the new Cloud7 Residences will offer a trendy and unparalleled urban living experience, with a range of comprehensive amenities and services that add to a vibrant lifestyle, enabling convenient access to all means of quality and comfort.”

 

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