IHG announces dual branded Heathrow project

George Sell George Sell Uploaded 09 August 2016

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UK: InterContinental Hotels Group has announced the signing of a dual branded development featuring a Staybridge Suites and a Holiday Inn.

The two hotels Holiday Inn London - Heathrow Bath Road and Staybridge Suites London - Heathrow Bath Road will operate under a franchise agreement with Bathroad Corp Sarl.

Due to open in 2018, the 190-room Staybridge Suites property will be built alongside a new 433 room Holiday Inn hotel. Located on Bath Road, the hotels are close to the main entrances to Terminals 1,2 and 3 of Heathrow Airport, one of the world's major international airports, serving 75 million air passengers annually.

The Staybridge Suites London - Heathrow Bath Road will feature studios and one-bedroom suites, which include fully equipped kitchens, LED TVs, large work areas, air conditioning and free wireless internet throughout.

With both hotels in the same building, the dual branded model "allows for operational efficiencies through shared facilities and amenities whilst at the same time as offering guests a choice of accommodation to fit their needs". These two hotels will also contain seven meeting rooms, an onsite gym each and more than 300 parking spaces.

Philip Lassman, development director, UK & Ireland for IHG, said: "We're delighted to have established a new partnership with Bathroad Corp Sarl and to be working on this project together. We're confident the combination of brands, coupled with the hotels' great location; will make these two hotels the number one choice for business and leisure guests staying at Heathrow. This is an exciting time for IHG as we continue to grow a pipeline of quality hotels here with our portfolio of preferred brands."

Morris Katri, director of Bathroad Corp Sarl, said: "With the number of visitors coming to and from Heathrow Airport, this dual branded development is especially suited to its location. With two hotels we can appeal to a wider pool of guests and the full suite of food and beverage and meetings services offered at Holiday Inn complements the Staybridge Suites service offer perfectly. They are perfect for not only business travellers but also for families and those who may be spending an extended period away from their home and family."

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