Frasers launches 20th anniversary celebrations

George Sell George Sell Uploaded 29 March 2018

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Singapore: Frasers Hospitality is launching its 20th anniversary celebrations with a promotional campaign to mark the occasion.

The company is offering 20 Golden Tickets worth 20,000 Fraser World points each, which can be redeemed for free stays. One winner will also walk away with a Grand Golden Ticket, which comes with 20 free nights and US$20,000 in cash. From 28 March to 28 June 2018, guests who book directly with Frasers Hospitality will automatically qualify for the 20th anniversary lucky draw.
 
Themed "A World of Thanks", Frasers says the promotional campaign is "a way of expressing its gratitude towards guests for their loyalty over the years". Starting with two properties in 1998, Frasers now operates more than 150 properties in over 80 cities worldwide.
 
Frasers CEO Choe Peng Sum said: "We have shown agility in overcoming the numerous challenges over the last 20 years to become a key global player in the hospitality industry. Whether it was opening new properties during the Asian Financial Crisis and later the SARS outbreak or taking the brand out of Singapore into new markets, my team was in step with me at every turn. Together we opened in Manila, Seoul and London in 2002 before going to Shenzhen in 2004 and expanding to more cities. Our staff, corporate clients and partners have been so integral to the strength of our brand, and we couldn't have done this without them." 
 
"As we kick off our 20th anniversary celebrations, we want to share our joy and success with all our guests and thank them for their support throughout the journey. Looking ahead to the next 20 years, we will stay responsive in meeting their evolving needs by creating memorable experiences," he added.
 
In addition to the draw, Fraser World members will earn an additional 20% per cent Fraser World points when they book a stay with Frasers Hospitality from 28 March to 28 June 2018. Guests can also redeem free stays using 20 per cent less Fraser World points from 28 March to 31 December 2018.
 
Guests will also receive 20 per cent discount vouchers for various F&B and guest services at selected Frasers Hospitality properties worldwide.
 

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