Frasers doubles Middle East portfolio

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Singapore: Frasers Hospitality has announced new openings in Saudi Arabia and Oman in 2018.

The recent opening of Fraser Suites Riyadh and soon-to-open Fraser Suites Muscat join existing properties Fraser Suites Seef, Bahrain, Fraser Suites Diplomatic Area Bahrain, Fraser Suites Doha, Fraser Suites West Bay, Doha and Fraser Suites Dubai. With three more properties planned in Dubai, one in Jeddah, one in Al Khobar and one in Kuwait, Frasers Hospitality is set to double its footprint in the region to 13 properties over the next few years.

“It is timely for us to scale up in the Middle East. We have a loyal base of corporate customers and this has contributed to the success of our properties in Bahrain, Doha and Dubai, which are enjoying average occupancies of over 85 per cent,” said Choe Peng Sum, chief executive officer of Frasers Hospitality.

The newly opened Fraser Suites Riyadh aims to meet the needs of a growing financial district in the city where hospitality demands are largely driven by corporate clientele. Located in Olaya, it has 95 luxury serviced residences, ranging from studio apartments to two-bedroom penthouse suites.

“Both Saudi Arabia and Oman have been highlighted as countries that are leading the region in developing cultural tourism, with a number of world-class attractions being built,” added Choe.

In its first move into Oman, Frasers Hospitality will soon launch Fraser Suites Muscat. Scheduled to open in the second quarter of 2018, the 120-unit property is close to the upcoming Mall of Oman, the diplomatic area and Ghala industrial estate. Offering one-, two- and three-bedroom luxury apartments, residents have the choice of facilities such as a spa, fitness centre, rooftop pool and kids’ playground.

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