ESA breaks ground on Virginia franchise property

George Sell George Sell Uploaded 07 February 2019


US: Extended Stay America has started construction on its first franchised new-build hotel in Colonial Heights, Virginia.

The four-storey 92-room hotel is expected to open in early 2020 and will feature the new StayPlay lobby design, and other guest rooms features driven by research in the value extended stay segment, including all vinyl plank flooring throughout, modernised kitchens with open cabinetry, solid surface countertops, raised platform beds for better storage options, black-out shades, and a new colour palette.

The hotel will also contain a fitness centre and guest laundry/vending area, and will provide complimentary grab and go breakfast, free in-room Wi-Fi, HD-TV with Chromecast streaming capability and pet-friendly rooms.

The property is being developed and managed by KARA Hospitality, a group managed by local cardiologist and entrepreneur Mitesh Amin. 

"This property and our partnership with KARA Hospitality mark the first franchise new-build hotel in our system," said Jim Alderman, chief development officer at Extended Stay America, Inc. "It continues our strategy of growing the ESA portfolio of properties through development and franchising. We look forward to several more groundbreakings with KARA Hospitality."

"By partnering with Extended Stay America on this property, we are bringing a wonderful addition to our portfolio and the community," said Amin.  "The property's location allows it to provide guests with a clean, comfortable suite with lots of room to relax, fully equipped kitchens, free grab-and-go breakfast, and on-site laundry to ensure guests have everything they need whether staying for a night, a week, or longer to make their stay more enjoyable."

The Extended Stay America Colonial Heights is centrally located adjacent to Southpark Mall, minutes from the Fort Lee Army Base, Virginia State University, Southside Regional Medical Center, Hopewell Docks and Train Center.


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