Choice Hotels launches extended stay brand, Everhome Suites

Eloise Hanson Eloise Hanson Uploaded 30 January 2020

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US: The first Everhome Suites, in the southern Californian town of Corona, marks Choice Hotels’ most recent foray into the extended stay market.

The Everhome Suites model includes studio and one-bedroom apartments with flexible workstations that double up as a dining table.

Kitchens come equipped with refrigerators, microwaves, dishwashers, cookware, cutlery, and a range of appliances.

A multipurpose lobby area will allow guests to utilise the space for working, relaxing or dining.

Other amenities include a library, a fitness centre, a business centre, shared guest laundry, a self-service marketplace, with some Everhome Suites offering swimming pools.

Anna Scozzafava, vice president, brand strategy and operations, extended stay at Choice Hotels, said: “The demand for hotel stays of seven-plus nights is nearly 20 per cent of all room nights sold, yet only 9 per cent of the supply is in the extended-stay segment, according to data from The Highland Group and Kalibri Labs. Everhome Suites sets out to capture this unmet demand with fresh, modern hotels that satisfy value-conscious consumer preferences for longer-term stays.”

“Our target guest is driven to be successful personally and professionally, and we designed Everhome Suites to empower them to live and work more efficiently on the road so they can tackle whatever comes next.”

Everhome Suites is set to debut in 2021, with development agreements currently in place for an additional 13 properties in markets such as Austin, Texas and locations in Los Angeles.

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