Choice grows MainStay extended stay portfolio by 35 per cent with franchise deal

George Sell George Sell Uploaded 05 January 2021

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US: Choice Hotels International has awarded franchise agreements to Gulf Coast Hotel Management to convert 15 properties to the MainStay Suites brand.

The deal, for 15 hotels comprising nearly 1,700 rooms in major markets across the US, is the largest multi-unit transaction in the brand's history.

The hotels are located in Colorado, Connecticut, Florida, Illinois, Kentucky, Michigan, Nebraska, North Carolina, Ohio and Utah.

"The addition of these 15 hotels increases our domestic MainStay Suites room count by over 35 per cent and greatly improves the brand's position in the midscale extended stay segment," said Ron Burgett, senior vice president, franchise development, extended stay, Choice Hotels. "These agreements validate our strategic focus on the extended stay segment and the investments we have made in tailoring support, sales and training to drive performance and return on investment for developers — and they certainly have taken notice. That's why MainStay has grown to nearly 100 open hotels and the pipeline has swelled to almost 130 properties, further demonstrating sustained developer interest in our extended stay brands. Whether looking for new construction or conversion opportunities, we offer brands for everyone, including MainStay Suites, WoodSpring Suites, Suburban Extended Stay, and the newly created Everhome Suites."

Ian McClure, CEO of Gulf Coast Hotel Management, said: "We're thrilled to grow and expand our relationship with Choice Hotels by converting these 15 properties to the MainStay Suites brand, which add to the 23 WoodSpring Suites already managed by Gulf Coast, 22 of which we own. Choice has really made its mark in the extended stay segment with economy and midscale brands that offer great value to both owners and guests. These hotels will be reimagined with a new operating model that emphasises profitability, something Gulf Coast is laser focused on during this time."

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