Cheval announces brand expansion

George Sell George Sell Uploaded 05 December 2018


UK: Luxury serviced apartment operator Cheval has announced the launch of Cheval Collection.

Described as a platform to expand the Cheval brand in an international context, Cheval Collection is a portfolio of brands, currently including Cheval Residences and the newly created Cheval Maison.

Cheval Collection is actively looking to manage third party assets and invest in new properties, both in the UK and overseas, that will fit within these brands and, ultimately, will result in Cheval presenting a diverse product offering in key locations around the world.
"With over 35 years' experience in the accommodation sector, developing and managing luxury serviced apartments and residences, Cheval is one of the most experienced luxury operators in the marketplace and we are thrilled to be continuing to evolve by launching Cheval Collection, a new holding company to build on the success of Cheval Residences - eight properties in prime locations across central London," said George Westwell, CEO of Cheval Collection.
"Cheval Collection includes the already established luxury Cheval Residences brand as well as the new Cheval Maison brand - with the potential for further brands to be established - and positions Cheval as the pre-eminent leader in luxury accommodation worldwide for any length of stay. Cheval Collection has extensive expertise and resource available to take on new projects, from inception to opening - alongside support functions across the business, from technical services, operations and facilities management, to revenue and reservations, human resources and sales and marketing. Properties within Cheval Collection will be located worldwide and we are very much looking forward to sharing the new locations for our properties, and the first Cheval Maison, in due course."
The new Cheval Maison brand is described as "well-suited to both business travel and short and long term leisure breaks".

"Cheval Maison guests can choose a location and a smartly designed apartment to suit their needs and their budget with the confidence they'll be living just like a local, without compromising on creature comforts. Apartments range from studios to three bedroom apartments and are all fully equipped, spacious and boast a contemporary design that reflects an authentic local experience," says the company.
Guests of Cheval Maison receive a welcome basket on arrival, a grab and go facility with drinks and light snacks available to purchase, communal space designed for working, socialising and browsing, daily service with linen changed every three days and access to local community events and exclusive offers.

The existing Cheval Residences properties have a total of 512 apartments in prime locations across London.


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