Black And White Hospitality to manage Lancashire aparthotel

George Sell George Sell Uploaded 12 December 2019

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UK: Black And White Hospitality Management has taken over the operation of the Hy Hotel in Lytham St Annes, Lancashire.

The new-build five-star aparthotel comprises one-, two- and three-bedroom apartments, a swimming pool and a gym.

Black And White Hospitality Management will now "provide strategic management advice for the hotel in order to optimise the venue’s profitability".

CEO Nick Taplin said: “Adding this superb, five-star aparthotel concept to the Black And White Hospitality Management portfolio really is a fantastic achievement and we’re delighted to have been brought in to help the owners maximise the hotel’s profitability. We have a proven track record of delivering excellence through our personalised and result focused approach. We have a healthy pipeline of new enquiries and look forward to adding more venues to our portfolio in the New Year.”

Hotels managing director Shezan Aslam added: “The Hy Hotel is an experience that’s both luxury and homely. On one hand, it offers five-star standards with a concierge team that provides round the clock, personal service, while on the other it offers the space and freedom of a self-catering apartment, with all the comforts and conveniences of home. It’s superbly located for those looking to explore the fantastic Lancashire coastline and the Royal Lytham & St Annes Golf Club, which has staged 11 Open Championships and two Ryder Cups, is just around the corner so is great for golfers. Blackpool is just six miles down the road. Its rooms are beautifully appointed and will now work closely with the hotel’s owners to maximise its all-round operation, revenue and profitability.”

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