Ascott launches single booking platform for all its brands

George Sell George Sell Uploaded 08 July 2021

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Singapore: The Ascott Limited has launched discoverasr.com, unifying its separate brand websites on a single global online travel booking platform.

discoverasr.com provides guests with access to Ascott’s more than 400 serviced apartment buildings, coliving spaces and hotels with a total of around 77,000 units, across more than 130 cities in 30+ countries. This includes more than 10,000 units across 61 properties under TAUZIA Hotel Management (TAUZIA), which are available for the first time on Ascott’s online booking platform.

The site features Ascott’s 14 lodging brands: Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.

The company says the site offers "a cleaner and more intuitive user experience". Members of Ascott’s loyalty programme, Ascott Star Rewards (ASR) can now filter search for ASR participating properties. The new feature enables ASR members to quickly identify and book the best deals at ASR participating properties to maximise their membership privileges. ASR members can also redeem their points to offset the total cost of their stay.

To celebrate the launch of discoverasr.com, Ascott will kickstart its The Traveller’s Discovery campaign to reward ASR members. This is the first time Ascott is issuing non-fungible tokens (NFTs), which are cryptographic assets on blockchain that provide proof of ownership and scarcity for digital content. The campaign will also feature a weekly flash sale where ASR members can save up to 55 per cent off their stays and receive an additional ASR eVoucher for 30 per cent off their next stay when they spend at least S$300. The Traveller’s Discovery campaign will take place from 12 Jul till 24 Sep 2021.

Guests will also be able to take advantage of about 70 ongoing promotions in the Featured Offers section to save on their next stay.

Tan Bee Leng, managing director, brand & marketing, The Ascott Limited, said: “As part of Ascott’s ongoing digital transformation to support our fast-expanding business and to improve our guest experience, we are leveraging Ascott Star Rewards to unify our brands on one single global online travel booking platform. The addition of the TAUZIA room inventory onto discoverasr.com and the conversion of the members from TAUZIA’s loyalty programme to ASR members are major boosts to our digital transformation journey. We look forward to reaping greater marketing synergies, onboarding new properties more easily and widening our online and loyalty offerings as we continue to grow our portfolio. discoverasr.com and ASR are two of our most important direct-to-customer touchpoints, set to strategically position Ascott to capture market share not only when travel rebounds, but also beyond.”

She added: “Ascott is excited to celebrate the launch of discoverasr.com by dropping our first-ever NFT collectible series as prizes for our online mini games. These 11 unique NFTs are created exclusively for our ASR members to mark this momentous milestone in Ascott’s digital transformation journey. The Traveller’s Discovery campaign seeks to not only engage our loyal ASR members, but also to attract new digitally-savvy fans to Ascott’s extensive portfolio of lodging brands. Defining global living is core to Ascott’s DNA, and we will continually look to innovate and trailblaze. We remain focused on constantly improving and augmenting our physical products as well as online offerings, to empower our guests with the freedom to live, work and play globally as they travel unbound with us.”

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