ASAP aims to double membership over next two years

George Sell George Sell Uploaded 07 October 2014


UK: The Association of Serviced Apartment Providers (ASAP) is planning to double its membership to 180 operators and agents during the next two years.

ASAP managing director James Foice said the organisation, which currently represents 74 operators, six agents and 25 partners, has plans "to make sure the sector's growth to become a £500 million industry is reflected in its profile with government, the media and among its peers".
"Our membership has grown by 35 per cent in the last two years alone and serviced apartments represent 12 per cent of the accommodation offering in London alone with a prediction that it will reach 14 per cent in 2015, so our role is to make
sure our members can operate in a market environment that allows them to grow and prosper."
Citing government plans to de-regulate short term accommodation in London, Foice said: "This is a key policy issue for our members and while we will be urging government to press ahead with deregulation, we must make sure there are sufficient checks and balances to protect customers. The consequences of deregulation also need to be properly understood by political and industry stakeholders."

He added: "In a de-regulated short term letting marketplace, accreditation is essential. Customers need to know that when they book with an ASAP member, their accommodation meets expectations but delivers those expectations safely and legally. If we can boost our overall representation to 180 fully accredited members operating 30,000 apartments, that will be a compelling proposition for corporates and individuals seeking an alternative to traditional hotel-style accommodation."
Foice said he also planned to target international operators, many of whom are exploring the investment potential of the UK market: "ASAP has an important role to play in attracting inward investment into serviced apartments, and we'd like to sign up 20 international operators as members by the end of 2016."


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