ASAP acquires Netherlands chapter

George Sell George Sell Uploaded 15 April 2021

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Netherlands: The Association of Serviced Apartment Providers (ASAP) has acquired ASAP NL.

ASAP partnered with the ASAP NL to form the first ASAP chapter in The Netherlands in October 2017.

ASAP says: "Now the acquisition of ASAP NL by ASAP is a natural progression towards becoming one brand, to aid the understanding and awareness of the growing sector, globally. As the industry continues to recover from the pandemic, this coming together will continue to develop the community of professional serviced accommodation providers, collectively driving global standards of excellence in the accommodation industry, and allowing travellers to stay with confidence."

James Foice, ASAP CEO, said: “From our own relationships, we know that the corporate travel buyer continues to see the value of professionally run serviced apartments in offering flexible, comfortable, safe options for both long and short-term stays. We are used to hearing that serviced accommodation is predicted to recover faster than either traditional hotels or homestay options; so I am delighted we are continuing to grow at this very challenging time.”

Peter Heule, chairman of the ASAP NL, added: ”ASAP NL was formed in 2006 to help represent the interests of the Serviced Apartment sector in the Netherlands. Great to see how the sector has matured over these years. I am delighted to be able to hand over ASAP NL, knowing our members are part of a forward thinking, global association representing our amazing industry.”

Foice concluded: “Our work within the Global Alliance of Serviced Accommodation has seen us partner with other trade bodies in the US, Singapore and elsewhere worldwide. This now cements our position in Europe and we look forward to the future with extra vigour.”

The acqusition comes shortly after ASAP announced it was looking to offload its accreditation arm.

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