Aparthotel brand to launch with two London properties

George Sell George Sell Uploaded 11 May 2021

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UK: The Other House will launch with London properties in South Kensington and Covent Garden.

The brand has been launched by the Portfolio Club, a joint venture between London Central Portfolio (LCP) and Dutch pension fund APG.

It will debut with the 200-bedroom Harrington Hall hotel in South Kensington and the Wellington Block, which comprises six properties in Covent Garden.

Both buildings will be redeveloped ahead of spring 2022 openings. Each property will offer around 200 suites, described as "club flats", which will comprise a bedroom, a living area and a kitchen. Two, three or four-bedroom suites can be created by connecting a number of suites together.

Naomi Heaton, chief executive of the Other House, said: "The Other House caters to consumers looking for flexibility, style and greater personalisation and who embrace responsibility and slow travel. Our mission is to create spaces that enhance the overall guest experience and completely reinvent how people stay, providing a renewed sense of space, place, ownership and engagement."

The Other House will offer stays from one night. Hotel-style services will be available, along with a bar, restaurant, spa, fitness studio, private dining rooms, meeting rooms and screening rooms.

The Other House is working with architects Falconer Chester Hall and interior designer Bergman Design House.

APG is also investing in the aparthotel space via its partnership with Australian fund Aware Super and Amsterdam-based operator City ID.

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