Adagio launches family friendly initiatives at UK aparthotels

George Sell George Sell Uploaded 12 October 2018


UK: Aparthotels Adagio has introduced “Kids Friendly” guides for some of its UK destinations.

The operator has introduced the guides in Aparthotels Adagio Edinburgh Royal Mile and Aparthotels Adagio Liverpool City Centre with Aparthotel Adagio Birmingham City Centre to follow shortly.
The brand has created "tailored Kids Friendly City Notebooks for little guests, so that they can discover the city with children's eyes". Each guide showcases Adagio approved activities that the whole family can enjoy. Sections include: Culture & Entertainment, Discovering, Sport & Adventure and Foodies.
Adagio says it is committed to giving families the best possible experience throughout their stay. Adagio Edinburgh Royal Mile has also introduced "Kid's Corners", new children's space that will be rolled out across Europe over the next few months. The contemporary play area features fun-educational and ecological games for younger guests to enjoy throughout their stay.
To support the new Kids Friendly guides in the UK, Aparthotels Adagio will launching an integrated marketing campaign, which will include traditional PR and a targeted influencer campaign aimed at parenting media and family bloggers.
"We're so excited to be launching this new initiative for our customers and hope the Kids Friendly City Notebooks will be a fantastic resource for families when exploring their destinations. We value all our clientele and look to provide the best possible experience for guests of all ages, we look forward to welcoming lots of new families and expanding the concept across the network," said Anja Müller, chief operating officer.


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