Accor signs first Novotel Living hotel in Eastern Europe

George Sell George Sell Uploaded 26 May 2021

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Romania: Accor has signed a management agreement with ASIC, a joint-venture between developer Ion Catutoiu, and Andrei Stanciu, CEO of construction company Somet Group, for a Novotel Living hotel.

The hotel is the first of its type to be opened in Eastern Europe. It is scheduled to open in the third quarter of 2023, opposite Bucharest’s largest retail area, Băneasa Shopping City.

The Novotel Living brand is one of Accor’s extended stay brands, which it says "brings a coliving experience to the serviced apartment category”. The concept combines three types of stay: short, medium and long, to optimise the top line and the return for the investor, the company said.

The hotel will feature 150 units, different room types with a kitchenette and a flexible work area. The ground floor is designed as a “living social hub, to eat, drink, meet and socialise which will comprise of an open space with grab and go healthy food.” Other facilities include an all-day dining area, a cinema room, modular meeting space, a fitness room, a large parking and an external green area, for outdoor events.

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