Accor launches Pullman Living premium extended stay brand

George Sell George Sell Uploaded 25 April 2019

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France: Accor will debut Pullman Living, its latest extended stay brand, in Accra, Ghana.

Pullman Accra will be a dual hospitality offering in the premium segment, with 149 serviced apartments under the Pullman Living brand and a hotel with 214 rooms and suites.

The property is a joint development between equity partners Inter-Afrique Holdings Ltd. and Ghana Infrastructure Investment Fund, the private sector focused sovereign wealth fund of Ghana with diversified interests in infrastructure and tourism. The development is managed by Inter-Afrique Properties Limited as development manager; Diagonal Projects Africa as project manager; with IBC Equity Partners as Transaction Advisor and W Hospitality Limited as hotel consultant.

When the property was signed in October 2018, Mark Willis, Accor CEO Middle East & Africa, said: "This agreement is an important step towards expanding our network in Sub Saharan Africa and demonstrates our dedication to developing the most distinct hospitality concepts, including Pullman Living, our compelling extended stay solution in the premium market."

Accor says Pullman is "an upscale brand that caters to demand from Africa's fast-growing middle-class demographic".

"Our brand offering, combined with our unparalleled market expertise, puts us in a strong position to meet our key development goals, namely consolidating our leadership position in North Africa and accelerating development in East and Sub-Saharan Africa," said Willis. "This will be achieved by maximising opportunities for recent brand additions, including lifestyle concepts; identifying markets for branded residences and extended-stay projects - a segment in its relative infancy in Africa; and capitalising on the success of existing brands such as ibis, Novotel, Pullman, Sofitel and Fairmont, to name a few."

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