Accor and sbe to debut Hyde Living aparthotel brand in Europe

George Sell George Sell Uploaded 19 April 2020


Germany: Accor has announced plans for Europe's first Hyde Living aparthotel, at Munich Airport's LabCampus.

Accor and sbe, a lifestyle hospitality company, are collaborating with LabCampus GmbH to open a Hyde Living aparthotel on the campus by 2023. The first Hyde Living property in Europe, it will offer around 230 one- and two-bedroom apartments ranging in size from 26 to 39 square metres.

Accor holds a 50 per cent stake in the sbe Entertainment Group, which will manage the property.

“I am very excited to bring the award-winning Hyde brand to Europe. It has been made possible by our strategic partnership with Accor, and also the cooperation with LabCampus GmbH, a really exciting project in Munich. We are committed to expanding our brands, restaurant and entertainment offerings together with Accor within Europe and worldwide,” said Sam Nazarian, founder and CEO of sbe.

"With LabCampus GmbH, we have found a partner with whom we can continue our successful cooperation and bring the Hyde Living brand to Europe," said Yannick Wagner, head of development for the Central Europe region at Accor.

LabCampus is described as "a smart city of the future". The project will "foster cooperation between companies and industries by bringing together leading experts, companies – from start-ups to global players, creative minds and investors – at the heart of a thriving transportation hub with links to over 260 destinations worldwide and plenty of room for real estate development."

"Hyde Living perfectly complements the LabCampus offer," said Dr. Marc Wagener, managing director of LabCampus GmbH. "Project work is changing rapidly, especially in innovative sectors. Here, the megatrends of urbanisation, individualisation, new work and mobility are generating growing demand for new, temporary forms of living. Serviced apartments such as those provided by Hyde provide the answer to the demands of new working environments in which the option of a temporary home is playing an increasingly important role."

The Hyde brand is characterised by compact rooms equipped with a kitchen and multimedia technology. The planned Hyde Living LabCampus Munich Airport "fits particularly well into the overall concept of the campus because it is designed as a place where digital nomads, visionaries, specialists and developers from different companies and industries come together".



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