Accor adds Business Check service to app in partnership with LinkedIn

George Sell George Sell Uploaded 19 December 2016

LinkedIn

France: Accor has teamed up with LinkedIn to add the Business Check service to its mobile app.

Guests at any Accor property can use the feature, called Business Check powered by LinkedIn, to "create and facilitate business opportunities".

The service allows travellers to identify people in their professional network who are based in the city they are in, as well as suggesting relevant profiles to connect with.

Romain Roulleau, SVP for e-commerce and digital services at AccorHotels said: "This partnership between AccorHotels and LinkedIn is a world first in the hospitality industry. It will enrich the services we already offer on our mobile app which is used before, during and after the stay, notably by business travellers, who represent 60 per cent of the app's users. This new feature creates business opportunities, and our app will therefore facilitate and foster seamless, instinctive business travel sharing, thus generating guest engagement and visibility for our hotels."

Joshua Graff, VP marketing solutions EMEA at LinkedIn, said: "There are over 26 million business travellers on LinkedIn and by partnering with one of the world's leading travel groups, these professionals can now be even more informed, connected and productive while on the go. We all like to get the most out of our business trips abroad and this new feature will make it even easier to connect with clients, prospects, suppliers and colleagues old and new."

Using Business Check, mobile and tablet users with bookings in an AccorHotels property can:
• Connect to their LinkedIn account and share their next business trip destination with their network in one click.
• Find out which of their LinkedIn contacts reside in the city they are staying in again, see them again or get to know them better and contact them directly using either a personal email or Inmail.
• Develop their network thanks to Business Check powered by LinkedIn's suggested list of relevant profiles residing in their travel destination.

Business Check has been available on the AccorHotels app since September 2016 in its 18 languages (English, French, German, Portuguese, Italian, Spanish, Dutch, Chinese, Japanese, Polish, Brazilian Portuguese, Russian, Indonesian, Korean, Arabic, Turkish, Thai, and Swedish).

To coincide with the launch of BusinessCheck powered by Linkedin, AccorHotels is "enriching its LinkedIn content strategy" to target international and national travellers in France, the United Kingdom, Germany, Italy, Belgium, Australia and Brazil.

From 19th October to 19th December, it will run a campaign of sponsored content and InMails under the slogan "Boost business opportunity all over the world".

www.accorhotels.com
www.linkedin.com

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