Oakwood signs partnership with Boutique Corporation for Thai expansion

George Sell By George Sell
07 March 2019 | Updated 07 March 2019

Thailand: Oakwood and Boutique Corporation have formed a strategic partnership to launch Oakwood Hotels and Apartments in Thailand.

The partnership will develop and build new Oakwood-branded properties across key destinations in Thailand and
will "fortify Oakwood's commitment to multiply its portfolio of Oakwood-branded properties in Thailand in the coming years".

The first two properties resulting from the partnership two properties will be opening in April 2019 - a 198-room property located in the Patong area of Phuket and a 76-room property in central Pattaya. Oakwood and Boutique Corporation have had a long-standing collaborative relationship since the establishment of Oakwood Residence Sukhumvit 24 in Bangkok more than 10 years ago, and the opening of these two new properties in Phuket and Pattaya will be the first foray for Oakwood into resort locations.

 "We are excited to be launching Oakwood Hotels and Apartments across Thailand, a key market in Asia Pacific that continues to thrive and attract both business and leisure travellers seeking long- and short-term accommodation options," said Dean Schreiber, managing director, Asia Pacific, Oakwood. "As travellers become more savvy with their stay experiences, they begin to appreciate the space, flexibility, privacy, and residential comfort that serviced apartments and hotel rooms with a residential feel can provide. We have had an excellent relationship with Boutique Corporation for more than a decade and we look forward to growing the Oakwood portfolio in Thailand with our trusted partner."

Prab Thakral, president and group CEO of Boutique Corporation Public Company Limited, said: "We are delighted to have this exclusive partnership with Oakwood, being the pioneers of serviced apartments. As the market shifts from a more corporate-dominated demand to an increasing number of leisure travellers opting to stay in serviced apartments, I am confident that we will have a strong portfolio of properties poised to extend the Oakwood hospitality to our guests in Thailand."

Click here to hear Oakwood's Dean Schreiber talking about the partnership with Boutique Corporation at Serviced Apartment Sumit Asia 2019.

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