Greenland Hotels to manage Thai serviced apartments

George Sell By George Sell
11 March 2019 | Updated 11 March 2019

Thailand: Greenland Hotel and Tourism Group has reached agreement with developer Siamese Asset to manage 10 of the company’s hotel and serviced apartments projects in Bangkok.

The company, the hospitality unit of Shanghai Greenland Group, one of China's largest real estate developers, has formed partnerships with three South-east Asian developers to accelerate the global expansion of its hotel management business.

The deal with Siamese asset was preceded earlier this month by Greenland signing a strategic partnership with a unit of Singapore-based real estate company Dennis Wee Group and Hong Kong-registered BNR Asia Holdings, to manage the hospitality element of a mixed-use project in Chiang Mai, Thailand.

The Thai agreements come as Greenland expands its overseas hospitality management deals to 45 properties in six countries, including Malaysia, Laos and Vietnam, in addition to Thailand and China.

Greenland introduced the Primus and Qube brands in 2012, and then in 2016 brought out the Q Hotel brand, which was followed by the Q-Box label last year. It will manage the Qube Residence Ratchada Bangkok, Q-Box Blossom Hotel Bangkok and the Primus Residence The Collection Bangkok.

Greenland, which was China's sixth largest developer by sales in 2018, has been involved in the hotel industry since 2005, when it opened its first hotel asset, the Howard Johnson All Suites hotel in Shanghai. The developer formally launched its hotel management group in 2011.

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