Dallas dual-branded property to open in June

George Sell By George Sell
2 weeks ago | Updated 2 weeks ago

US:Developer and management company NewcrestImage will open a 150-key Residence Inn and 150-key AC Hotel in Dallas in June.

Both hotels are in the same building and are the first to open as part of a "lifestyle hotel campus" that is the first of its kind in the US, bringing together four brands and 600 rooms within 50 yards of each other.

The dual-branded property at Frisco Station has separate entrances for the AC and for the Residence Inn, with lobbies and registration areas that are separate but connected. There is a single management and sales team, as well as a single housekeeping staff, with personnel thoroughly cross-trained about the distinctive features of both brands.

The property continues NewcrestImage's extensive experience with dual-branded properties. The company opened the first dual-branded in the Dallas-Fort Worth metropolitan area in December of 2013 and the first dual-branded hotel in downtown Dallas in October of 2017.

Marissa Maguire, who has 12 years of hotel management experience, has been appointed general manager of the property, while Kendahl Rasnick, with more than 30 years of experience in hotel sales and marketing, becomes director of sales.

Maguire has served in management and operations positions at multiple hotels, notably the Hilton Garden Inn as well as the Courtyard by Marriott in College Station; the Courtyard at Houston Galleria; and the dual brand Courtyard and Residence Inn in downtown Houston.

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