Clarendon celebrates 30th anniversary

George Sell By George Sell
21 September 2018 | Updated 21 September 2018

UK: London operator Clarendon Apartments is celebrating 30 years in business.

One of the longest standing independent serviced apartment operators in the London market, it was founded in 1988 on the back of a booming oil and gas sector. Clarendon says its vision "was to do more than simply offer extended stay apartment accommodation for business travellers. Early years led to sustained organic growth driven by a reputation for providing exceptional service, quality and prime central locations".

Commercial director Peter Morgan said: "The London serviced apartment scene is unrecognisable from the 1980s, it's no longer a fledgling sector but a thriving marketplace offering an incredible choice of operators and array of accommodation types to meet the needs of today's savvy business traveler. To stay current and in the forefront of people's minds for 30 years is an accomplishment we are extremely proud of. Through the years Clarendon has adapted to the market and listened to the needs of our clients developing our portfolio to offer our guests a fully immersive and authentic lifestyle experience in London."

Managing director Joanna Cross added: "Clarendon has stood the test of time and keeping people, property and passion very much centric to the business, has helped us build a strong reputation as a leading and trusted London operator. To mark the occasion and to position Clarendon for the future we have been extremely busy over recent months, preparing to launch a refined look 'and feel, reflected in our refreshed company logo, website and supporting collateral across the business. We are extremely grateful to all our clients and guests over the years for their continuing support and loyalty and as the business enters the next phase of growth we look forward to pushing boundaries and reaching greater heights."

Today Clarendon offers more than 250 apartments over 30 central London locations.

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