Sweet Inn launches in London

George Sell By George Sell
1 week ago | Updated 1 week ago

UK: Apartment provider Sweet Inn has officially launched in London, after opening 26 serviced apartments in the capital.

The apartments are in neighbourhoods including Mayfair, Lancaster Gate and Fitzrovia and are among 450 worldwide apartments recently added to the Sweet Inn network of short-term rental offerings.

"What really sets us apart from the rest is our technology, approach to the market and our local teams, stationed in every city we operate. The local teams operate from the 'city lobbies' (our centres in every city), and are there for the sole purpose of caring for our guests, much like a hotel's lobby. They are available 24/7 via live chat on the app, by phone or in person in the city lobby. The care and all around service we provide our guests is unparalleled in the 'vacation apartments' universe," said CEO Paul Besnainou.

The company recently appointed Eitan Reisel as chief revenue officer. Reisel joins from his previous role as Google's head of gaming. He said: "Coming into the travel sector from Google was like returning to the 1980s! It seemed to be a sector ripe for innovation and I was attracted to Sweet Inn's unique proposition. We will be using our technology to enhance our offering at all levels from customer service through to the entire accommodation acquisition and management process."

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