Forenom appoints CEO to lead Norwegian expansion

George Sell By George Sell
15 June 2018 | Updated 15 June 2018

Finland: Nordic serviced apartment provider Forenom has appointed Ola Bjørnstad as CEO for its Norwegian operations.

Bjørnstad has extensive experience in the travel and hotel business. Prior to Forenom, he was CEO of Oslo's Grand Hotel, managing director of Hurtigrutens hotels at Svalbard as well as the head of the Baker Hansen franchise.

Forenom started out with a small number of apartments in Norway in 2015. Today, it has 550 serviced apartments and is expanding.

Bjørnstad said; "Oslo is emerging as an attractive city for tourists and businesses. More and more people are working here for shorter periods of time and we can offer flexibility in the interest of companies, educational institutions and the city of Oslo."

"We are going to expand our presence in Oslo and create even more living environments that feel just like home. Our company can offer clean and state of the art apartments of high quality, where our guests can move right in. In our apartments, you are not a guest, you are a resident. This creates a healthy living environment with happy neighbors where our residents can enjoy the Oslo experience," he added.

Forenom is closing in on its biggest investment in Norway as 163 new aparthotel residences in the heart of Oslo are opening their doors in July.

"Forenom has experienced a healthy growth in Norway and now we are the leading actor in the Nordic accommodation operator market. I am really looking forward to taking charge of Forenom Norway during these exciting times. All the positive experiences from Finland, Denmark and Sweden will be valuable assets here in Norway. Our goal is to be the leading accommodation provider in Northern Europe," said Bjørnstad. 

Forenom is a sponsor of next month's Serviced Apartment Summit Europe in London.

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