Forenom buys Swedish operator StayAt

George Sell By George Sell
01 March 2018 | Updated 01 March 2018

Sweden: The Nordic region’s largest corporate housing provider Forenom has completed its fifth acquisition in 12 months by acquiring StayAt HotelApart AB in Sweden.

Forenom has concluded an agreement to purchase the entire business of StayAt, with four aparthotels and one serviced apartment location in Stockholm, Malmö and Lund. The deal includes 700 accommodation units including StayAt's forthcoming aparthotel in Malmö.

"StayAt is the leading chain of aparthotels in Sweden with great guest satisfaction and strong customer relationships. We are extremely happy about StayAt joining us in building the widest and most flexible accommodation offering in the Nordic countries," said Forenom CEO Johannes Kangas.

StayAt CEO Daniel Stendahl said: "We are excited to join the Forenom family and to continue growing our product. Together we will be able to better serve our clients and provide the best possible service. I look forward to the many opportunities that lay ahead."

Last year Forenom became the market leader in Norway through the acquisition of the serviced apartment company Oslo Apartments. It also strengthened its portfolio in Finland with the addition of several serviced apartment and aparthotel operators. In addition to the acquisitions, Forenom has opened new offices in Bergen, Malmö and Gothenburg.

The acquisition is effective from today - StayAt properties will be branded as Forenom. 

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