Cheval’s Greenwood takes chairman role as ASAP reveals new look advisory board

George Sell By George Sell
09 December 2018 | Updated 09 December 2018

UK: Doug Greenwood, director of sales and marketing at Cheval, has taken the chairman’s role at the Association of Serviced Apartment Providers (ASAP).

Greenwood joins a new look ASAP advisory board which sees the addition of representatives from a wide range of operators, including companies from Ireland and Germany, and comes as ASAP embarks on an ambitious programme for the next five years which it hopes will result in the creation of 15 global chapters. It also plans to grow its membership to 500 organisations and quadruple its turnover to £2 million in the same time frame, as well as partnering with CHPA to launch a global alliance of serviced apartment trade bodies.

The full advisory board comprises:
• James Foice, CEO, ASAP
• Doug Greenwood, director of sales and marketing, Cheval (chairman)
• John Wagner, founding partner, Cycas Hospitality (deputy chair)
• Philippe Aenishaenslin, managing director, Nest Temporary GmbH
• Kiri Ballard, director, Globe Apartments
• Joanna Cross, managing director, Clarendon Serviced Apartments
• Liz Devaney, sales director, Supercity Aparthotels
• Evelyn Haran, COO (UK) and brand standards manager Europe, Premier Suites
• Tracey Stephenson, managing director and co-founder, Staying Cool

The chairman role was originally due to be taken by Stuart Winstone, commercial director of serviced apartment agent SilverDoor, who was appointed deputy chair in 2017. Winstone stepped down from his role in August this year, in response to pressure from a small number of operator members who felt that it was too early for a director of a serviced apartment agent to hold the position of chairman.

Winstone, who was due to take up the chairman's role in September this year, said at the time: "I have thoroughly enjoyed my tenure with the ASAP advisory board and I'm proud of the positive contribution that I've made to the association. I'm therefore immensely disappointed that this course of action has become necessary. While I feel that this is a step backwards for the association, I accept the fact that an element of membership is not ready to embrace our whole sector just yet."

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