Choice opens dual branded property in Sarasota

George Sell By George Sell
01 October 2018 | Updated 01 October 2018

US: Choice Hotels has opened its newest dual-branded Sleep Inn and MainStay Suites location in Sarasota, Florida.

The new-build 86-room Sarasota hotel is located at 5965 Brookhill Blvd, close to beaches at Siesta Key and Lido Key, as well as high-end shopping and dining at St. Armand's Circle. The location is also close to Ed Smith Stadium, the spring training home of Major League Baseball's Baltimore Orioles, and Nathan Benderson Park, a 600-acre community park, featuring a rowing course and regatta centre. There are also several universities, medical centres and technology companies nearby.

This property was developed by Choice Hotels' 2016 Developer of the Year award winner, Robert Schlabach of Lieben Group LP.

"As a leader in the midscale segment, Choice excels at providing developers great investment opportunities that also offer guests high-value, high-quality experiences. Our dual-brand concept fits this mold perfectly by lowering operating costs and providing a stay occasion for many types of travellers," said Brian Quinn, vice president, head of development, new construction brands, Choice Hotels. "Our Sleep Inn and MainStay Suites dual-brand pipeline is growing across the country, and we're thrilled to add another location in the popular Sarasota market."

The Sleep Inn and MainStay Suites Sarasota offers amenities including in-suite kitchenettes, pool, free hot breakfast and Wi-Fi, meeting spaces, a business centre, and a fitness centre.

"Sarasota has something to offer everyone: beautiful beaches, a vibrant arts and culture scene, and several colleges and universities. That, combined with a thriving high-tech business climate, make the Sleep Inn and MainStay Suites Sarasota the perfect addition to the community," said Robert Schlabach, managing partner of Lieben Group LP. "Choice Hotels' innovative dual-brand concept is a win-win for developers and guests alike."

The dual-branded concept continues to increase in popularity across the US with more than 100 Sleep Inn and MainStay Suites dual-brand hotels open or in the pipeline.

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