US: Extended Stay America (ESA) has announced the completion of the brand’s largest ever renovation and improvement program.
Having invested more than $1 billion over the past five years on portfolio-wide enhancements for the brand’s more than 620 properties nationwide, Extended Stay America has “both ensured guests’ stays are comfortable and convenient, and set a solid foundation for the brand’s next stage of development and growth”.
“Our renovation initiative has been a huge success. The hotels look fantastic and our guests are enjoying a fresh, clean and comfortable stay. As with all of our initiatives at Extended Stay America, our primary goal was to improve our guests’ experiences and deliver outstanding value,” said executive vice president of marketing and revenue management Tom Buoy. “We’re giving consumers $1 billion reasons to think differently about Extended Stay America.”
The brand’s renovated properties feature fully-equipped kitchens in every guest room with a full-size refrigerator, stovetop, cooking utensils, dishes, silverware and the “Away From Home Cooking” cookbook with travel-friendly recipes and supermarket shortcuts from Food Network host, Sunny Anderson. Beyond renovating more than 68,000 guest rooms, hotel exteriors and lobbies have been given a new colour palette.</p
