Elliot Group appoints operator for Liverpool aparthotel

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UK: Liverpool developer Elliot Group has appointed local hotelier and restaurateur Paul Adams to operate a 116-bedroom aparthotel.

The property, in the city’s Ropewalks district, is part of an additional phase to Elliot Group’s £40 million Wolstenholme Square project.

The project, called the Times Aparthotel by Vincent, will back onto Wolstenholme Square. Work is expected to start on site in December, with the property due to open in December 2017.

Adams, who operates Southport’s Vincent Hotel and sister operation, the Vincent Café & Cocktail Bar on Liverpool’s Exchange Flags, said: “The Vincent brand is about delivering quality service and attention to detail, and these are principles that can be applied to a range of formats. Liverpool’s strong convention and leisure markets as well as the development’s Ropewalks location make an apart-hotel format the natural choice, given the number of multi-guest parties that we expect to use the hotel. Offers like our rooftop pool, bar and beauty room will be a nice addition to the Liverpool leisure market and we’re looking forward to revealing further details in due course.”

The scheme, designed by Falconer Chester Hall, features extensive use of brick to fit in with the neighbouring Georgian and Victorian buildings.

Elliot Group’s managing director Elliot Lawless said the design was subject to a comprehensive design review with Liverpool Council’s officers: “The design review was highly constructive and helped us identify some improvements and adjustments that will make the scheme even more successful. It’s a really intelligent design internally, as it will give the operator the flexibility to offer both single rooms or serviced suites.”

“I’m delighted to conclude the deal with and to bring a brand like Vincent to Ropewalks. It’s an intensely urban neighbourhood and Vincent is the perfect brand for it. Paul has a great track record and his reputation will add value to our Wolstenholme Square project and the wider neighbourhood,” he added.

www.elliotgroup.co</p

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