Apple Apartments launches Exclusive brand

George Sell By George Sell
23 June 2016 | Updated 23 June 2016

UK: Apple Apartments has launched a new brand which will feature only high-end luxury properties.

Apple Apartments Exclusive will include its Park Lane property in London, as well as a listed building on Edinburgh's George Street, with plans to add other addresses later this year.

The company says the new brand will set the properties apart from its wider range of serviced apartments.

Apple Apartments managing director Billy Cowe said: "We are continuing to expand our range of apartments and aim for the new brand to increase impact and visibility on new markets. The Exclusive brand represents our passion and high standard for quality service and accommodation."

The Exclusive branded apartments will provide 24-hour concierge service, luxury welcome hampers, personal meet-and-greet service and private car hire services.

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