BridgeStreet research reveals travellers' desire for authentic experiences

George Sell By George Sell
21 April 2016 | Updated 21 April 2016

US: The latest BridgeStreet IQ report has revealed new insights into travellers’ desire for alternative accommodations and authentic experiences.

"Travel decisions are being influenced by what BridgeStreet is dubbing the 'new tribe of travellers'," said Sean Worker, president and chief executive officer of BridgeStreet Global Hospitality. "These travellers are social, crave experiences and meticulously research the perfect accommodations. They're not slowing down either, with more than 70 per cent of those surveyed planning to be on the road two or more weeks this year. With our new data revealing that more than 40 per cent feel accommodations are a top priority, BridgeStreet is directly responding to their preferences through the development of our new Mode Aparthotels, creating community gathering spaces in desirable downtown environments."

BridgeStreet says its survey findings uncover some surprising revelations: "Memorable accommodations and hyper-local experiences beat out convenience and budget as top travel priorities - and not just among millennials - 40 per cent of survey respondents are between 35 and50. Nearly 60 per cent want an unbeatable location in the heart of the city and 72 per cent of respondents prefer alternative accommodations, such as serviced apartments, to branded hotels and peer-to-peer lodging services."

"Serviced apartments are the perfect hybrid accommodation, providing the amenities of a hotel, with the space and comfort of an apartment," said Kelly Murphy, senior vice president of marketing. "When we asked survey respondents what their favourite added comfort is while traveling, 'space to sprawl' was the top consideration. These findings are crucial to BridgeStreet's development process, especially in launching the company's newest endeavour -  Mode Aparthotel."

Launched in conjunction with Berlin's International Hotel Investment Forum (IHIF) in March, Mode Aparthotel by BridgeStreet is the brand's newest concept, "retrofitting existing buildings to ensure the authenticity of the destination which will create a hospitality solution like no other".

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